Frank worked for the City of Palo Alto Recreation Department as a special events coordinator when he was asked to coordinate the City’s role in the Beat the Back-Up Day Parade. He subsequently got more involved with BAA and went on to co-direct Bay Area Earth Day 1993 and 1994.

In 1995 Frank and Holly Kaslewicz started their own events and marketing consultancy, Grass Roots Productions, which rented office space at 715 Colorado Avenue, across the hall from BAA. They shared the two rooms with Mark Bult, who’s design consultancy was officed there too.

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